Summer Fashion


My journey with HASHIMI began in 2016 when I finally took the plunge after years of creating outfits for my family and friends. It was time for me to channel my love of minimalist and elegant designs into crafting pieces that will always find room in a woman’s wardrobe.

With overwhelming support and a growing client base, I’ve continued to roll out creations that pair modern and traditional design vocabularies, offering colour palettes that are inspired by my passion for travel and nature.

The spirit in the UAE is always festive and it offers us the chance to experiment with new styles and looks that would be perfect for every occasion, whether it’s Eid, an intimate gathering, or private events. Here are some of my favourite looks from the HASHIMI Spring-Summer 2022 collection that offer a lesson in ease and elegance.

Breezy and braided

For a daytime look, our classic open-collar dress with braided details is versatile and perfect for a summer day. Pair it with Dior Dway heeled slides and you’re ready to seize the day.

Why knot 

This crushed knotted jumpsuit with braided details, styled with fine jewellery and a statement clutch, would be a great choice for an afternoon tea.

Summer staple

The organza abaya with geode thread embroidery evokes effortless femininity, making it perfect to adorn from day till night.

Pared-down glam

Can we ever say no to puff sleeves? I think not. Pair this embellished silk column dress with statement earrings and Amina Muaddi Gilda heels, and you’ll be set for a night of glitz and glam.

Flowy and fabulous

Get into the mood of the season in this braided A-line dress and pearl earrings—pieces that will move along with you.

HASHIMI is available at Ounass, Threads Styling, Farfetch and THAT Concept Store; Follow @Hashimi_by on Instagram

UAE-based luxury accessory label ODEEM has rolled out its Spring-Summer bag collection with pieces that offer a lesson in craftsmanship and allure.

The line comprises six key bag styles, the Bucket and Baguette in Nappa leather, Nikita clutch, Flor and Mini Flor, Shoulder Bag, and Mini Igor in exotic skin, with the latter also being introduced in Nappa leather for the first time.

Envisioned by Fatma Al Otaiba, the Emirati founder and creative director of ODEEM, each piece has been imbued with a timeless aesthetic and is meant to be passed down for generations. The bags nod to both form and function, reflecting the brand’s modern flair.

From the sophisticated shape and deep interior of the Bucket, to the sleek top-handled Flors, the collection exudes free-spirited femininity. Wear your Baguette with its detachable strap or round handle at any time of the day, or pair Flor as a clutch or crossbody bag with your evening outfit. Choose between a scintillating palette of vibrant pink, red, and orange, or go for exquisite neutrals from taupe to sandy beige.

Also part of the collection are two-toned earphone cases in exotic skin, which are an interpretation of the iconic Sascha design, and card holders that are accompanied by a gold chain, so you can style them as a crossbody miniature bag.

With a campaign that’s inspired by the beauty of the surreal, the collection embodies ODEEM’s signature blend of South African and Italian handcraftsmanship, and the universality of the UAE’s creative vocabulary. Adorn one of the latest creations and you’ll find yourself instantly immersed in an ethereal natural setting that’s filled with plush skins and the scent of leather.

Photography by Augusta Quaynor, images courtesy of ODEEM; Visit Odeem.ae and follow @Odeem_official on Instagram