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Prada has announced the winners of the ‘Action in the Year of the Tiger’ campaign with a special presentation that features 20 winning entries. The campaign, which was launched to mark Chinese New Year earlier this year, called for students to submit their interpretation of a tiger, as part of Prada’s initiative to raise public awareness about the endangered animal.

“The Year of the Tiger is a remarkable event. Tigers are beautiful animals, which always inspire boundless imagination. The tiger and Prada can be seen metaphorically, creating a dual theme that’s challenging to work with. Many entries showed careful thought and professional visual effects. The selection process was tough, as the standard was so high,” said Liu Ye, one of the winners.

The presentation at Prada Rong Zhai in Shanghai presents the artworks as images and videos that are displayed on large screens mounted on the walls.

Primary school students are invited to Prada Rong Zhai, so they can also experience a science and art workshop in collaboration with Yishan, China’s key platform for children-focused content. During the workshop, kids can learn more about wildlife and biodiversity.

The exhibition runs from 30 August till 18 September, and is open to the public free of cost.


Images courtesy of Prada

Prada has launched a revamped version of Prada.com, the brand’s e-commerce platform and ultimate source for editorial content, which is now available in Kuwait at Prada.com/kw/en.html.

Reflecting on the quintessential identity of the brand, the website seamlessly combines updated browsing features with the brand’s aesthetics for a unique shopping experience and creative immersion into the Prada universe.

The project’s keystones–synergy, dynamism, flexibility, responsiveness and omnichannel features–are evident across its e-tail offerings. The site offers an interactive experience featuring surprise mini videos that play during navigation, personalized content and paths that vary, thanks to a modular framework based on user’ needs, usability from any device, and enhanced integration of online and offline channels.

The ‘Pradasphere’ section with its refreshed image moves dynamically between the past, present and future, taking the visitor on a tour through fashion shows, special projects, campaigns, films, events and locations of the Prada universe via two original browsing modes, with the possibility to apply filters by category and year.

The new website also features the Prada’s latest collections along with a new section called Timecapsule. The capsule is a once-a-month exclusive product range sold in limited quantities for 24 hours only. ‘Timecapsule’ will be available from 4 August for both men and women. The redesigned website also exhibits Prada NFTs for an immersive shopping experience.


Images courtesy of Prada

Prada and adidas Originals have rolled out their third project, the adidas for Prada Re-Nylon collection, into the metaverse. It’s the adidas for Prada re- source, a first-of-its-kind NFT collaboration that comprises user-generated and creator-owned art.

The project brings together participants from fashion, design, and crypto to create a large-scale digital artwork inspired by the physical Re-Nylon collection. The 3,000 community-sourced artworks will be minted as NFTs and compiled as tiles in a single mass-patchwork, designed by renowned creative coder and digital artist Zach Lieberman. All proceeds from the NFT sales will be donated to charity and allocated to the artist and community creators.

In a great expression of solidarity with medical workers who are on the front line of the fight against COVID-19, key brands in fashion have pledged to manufacture and supply protective items, including masks. The luxury fashion conglomerate Kering SA recently announced that it would switch to producing surgical masks at the French workshops of its brands Balenciaga and Saint Laurent. Both fashion giants will begin making masks for hospitals across France once they receive approval from the health authorities. In the meanwhile, the group will be donating three million masks ordered from China.

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PARIS – MARCH 18

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Among the production sites are Saint Laurent’s ready-to-wear factory in the French city of Angers, and Balenciaga’s Paris workshop, reported Bloomberg. Gucci, which is Kering’s largest brand, is also seeking approval from health authorities in Italy to produce more than one million surgical masks. The French health ministry announced earlier this week that the epidemic was “continuing to spread and to worsen.”

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#LVMHjoinsforces Given the risk of a shortage of hydroalcoholic gel in France, Bernard Arnault instructed the LVMH Perfumes & Cosmetics business to manufacture within their production sites as much gel as needed to support the public authorities. Since Monday, the gel has been delivered free of charge daily to the French health authorities and as a priority to the Assistance Publique-Hôpitaux de Paris. The LVMH Group would like to express a special THANK YOU to all those who made it possible, in particular to our exceptional production teams from @guerlain, @diorparfums and @givenchybeauty who have shown great solidarity and engagement in a spirit of collective effort for the common good. The Group and its Maisons are extremely proud and humbled to do their part in the fight against COVID-19 and to help those whose mission is to protect and care for others. As such, we will continue to honour this commitment for as long as necessary, in connection with the French health authorities. #Coronavirus #COVID19 #APHP #staysafe #StayAtHome #COVID2019france #LVMH #LVMHtalents #Guerlain #ParfumsChristianDior #DiorParfums #Dior #GivenchyBeauty #Givenchy

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Other major companies, including luxury group LVMH, have offered help and are in the process of producing sanitizing hand gel in factories, where its brands Christian Dior and Givenchy make cosmetics and perfumes. There was a massive 16,018 confirmed coronavirus cases and 674 deaths in France about a week after the government imposed a lockdown for citizens.

Italian luxury brand Prada started production of 80,000 medical overalls and 110,000 masks for health personnel on 18 March. The production plan, which was put into effect following a request from the Tuscany region, provides daily deliveries, which will be completed by 6 April. The articles are being produced internally at the Prada factory in Montone, which has stayed open for this purpose. 

Also among the first to offer making medical supplies is American fashion designer Christian Siriano. “If we need masks, my team can make them. I have sewers and pattern makers ready to help working from home. We just need all the information on how to help,” he wrote.

As the world continues to battle COVID-19, it’s fitting to see fashion companies come forward and take charge, especially for the heroes in the medical world who are taking the pandemic head-on. And how can the rest of us contribute? By staying at home.


Cover image: Photo by ?? Claudio Schwarz | @purzlbaum on Unsplash

Shortly after launching their Re-Nylon capsule collection created from reissued nylon bags, Prada has teamed up with UNESCO for a sustainability campaign to raise awareness about the ocean.

The campaign is designed around the need to adopt a heedful attitude towards the ocean. With this aim in mind, UNESCO’s Intergovernmental Oceanographic Commission will collaborate with Prada to launch education programs for students in various cities across the globe, such as Berlin, New York, London, Milan, Paris. These programs will run starting this month until May this year.

Students will learn about the significance of the ocean, the detriments of marine pollution and the steps being taken by the fashion industry to cultivate sustainable consumption.  Towards the end of the campaign students will be asked to pitch ideas for raising awareness for ocean conservation.  The winning idea will then be chosen in May by an international jury consisting of Prada and UNESCO representatives.

“For the Prada Group, the promotion of culture and education is an integral part of the sustainability strategy,” Prada’s head of marketing, Lorenzo Bertelli, said in a statement. “The collaboration with UNESCO embraces this path and translates it into a direct channel of communication with students around the world. We are proud to see the creation of an ocean awareness project from what was initially a product innovation and sustainable materials initiative.”


Image credit: @Prada

Prada has signed a five-year sustainability term loan contract with Crédit Agricole Group worth €50 million (Dhs 200 million), becoming the first luxury brand to take the initiative. The idea is to meet specific sustainable goals, such as providing training hours to its employees, adopting certified practices to be accredited by for a rebate on annual interest rates for the brand the provision of training hours to its employees, adoption of certified practices to be accredited by the Leadership in Energy and Environmental Design rating system, among others. 

“In recent years, Prada has developed new strategies in order to significantly reduce its energy consumption. We are proud to announce today that 100% of the energy that we consume on the Italian soil comes from renewable sources,” Lorenzo Bertelli, Co-chief Executive of Prada, commened about the brand’s endeavors on its official Instagram account. 

Although this is the first contract of its nature, the fashion house has undertaken several projects before, affirming its commitment to the sustainable pact with Re-Nylon and the ban on fur. The Re-Nylon project aims to utilize  Econyl regenerated yarn — created with recycled plastic waste from oceans, which is a special initiative to provide endowments towards invaluable waste, minimizing efforts of water bodies along with the employment opportunities that it creates.

[Above] Prada on attaining LEED Certification 

The brand is setting an example for luxury houses when it comes to not only its unique designs but also bold steps towards a sustainable tomorrow.


Cover Image credits: @prada