The four-day event promises some of the best design talent

To bring the Kingdom’s 2030 vision to life, Saudi Design Week opens today as a part of the inaugural Riyadh Season with the theme of ‘Designing Happiness’. Designers from multidisciplinary fields took up the change of creating showcases that will convey the theme. The event is taking place across the 10,000-square-meter Riyadh Front and aims at drawing crowds with its exciting program of talks, workshops and interactive design installations, with showcases by over 50 exhibitors. Here are a few highlights from the event:

1. Azra
Launched in 2015, Azra Khamissa’s bags are the epitome of minimalism and eco-friendly design. She ethically sources camel leather and designs each bag in collaboration with local artisans, in keeping with the ethos of her brand.

2. Cones & Rods
The brand is a huge supporter of cruelty-free and fair trade eyewear. Its unwavering vision is what gave birth to the brand and each creation seeks to send out a message of acting now for the environment.

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Feeling Adah

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3. MZN Body Care
This small-scale artisan skincare store debuted at a home spa party in 2014 and since then has grown into being a part of boutiques across the Kingdom, as well as online stores. With products such as body butters and face masks, the brand emphasizes on organic ingredients that protect the body and skin.

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منتج مزن المفضل لهذا الأسبوع هو زبدة الجسم. . هذا المنتج يأتي بتشكيلة روائح منوعة عشان تناسب كل مود, وهو من أول المنتجات التي عرضناها لكم. ضعيه على الجسم بعد حمام ساخن, لتستفيدي من الترطيب و النعومة الدائمة. . . Our MZN star product this week is the Body Butter. This product comes in a variety of scents to suit every mood, and was the one of the first products we ever created. Apply it after a hot shower to insure long-lasting moisture. #Sunday_Star_of_the_week #MZN #MZNBodycare #keep_it_natural #مزن_للعناية_بالبشرة #خليك_طبيعية #العنايةـبالجسم #مقشر #منتج_الاسبوع #shea_butter #skincare #زبدة_شيا #ترطيب

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4. Grid Creative Agency
A contemporary agency led by Saudi females, Grid is the backbone of ideas of different entities be it startups or corporates with its intuitive and innovative thinking. The agency has grown in serving a vast field of clients. 

4.  Hanuxe
This modern luxury handbag brand from Saudi features designs hailing from the fashion hub of the world, Italy. These understated handbags echo the message of ‘less is more’.

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A Tuscan dream 🌞🏺

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The capital will transform into a hub for discussions, exhibitions and all-things design for this four-day event from 6 till 9 November.

Cover image credits: @cones.rods