Fragrances of dreams

Imagine stepping into a field of flowers. Tory Burch’s debut fragrance line, the ‘Essence of Dreams Collection’, is evocative of that experience.

The line presents five fragrances, each of which depicts an emotion including love, freedom, joy, magic and peace. To celebrate the launch, Tory Burch has released a campaign, featuring Imaan Hammam, Havana Rose and Alexandra Micu, shot by artist Oliver Hadlee Pearch. The video symbolizes the power of shared dreams when we come together.

“My tastes are eclectic, and I designed these fragrances the same way I design ready-to-wear and accessories: they’re tools for self-expression,” said Tory Burch, Executive Chairman and Chief Creative Officer of the label.

The fragrances feature floral notes, combined with spice, honey, wood and saltwater. Named Electric Sky, Divine Moon, Sublime Rose, Mystic Geranium, and Cosmic Wood, each scent comprises botanicals and essential oils and is perfect for layering.

“Smells have always fascinated me. The way they connect us to memories and inspire emotions,” Tory said in a press release. “I wanted to create beautiful, uplifting scents that remind us to follow our dreams and imagine a world full of endless possibilities.”

The Tory Burch ‘Essence of Dreams collection’ will be available in stores and online exclusively at Tory Burch and Nordstrom.