Bag with a twist

Louis Vuitton has unveiled its Summer 2022 Twist Bag collection with a campaign starring the brand’s ambassador and tennis icon Naomi Osaka.

In the campaign video, Naomi sports the new Twist bag near a pool and at her home turf – the tennis court. Think of bright, vivid colours that have been given the LV treatment. The iconic bag highlights the label’s heritage with its LV Twist lock closure, giving it a new dimension.

The Summer 2022 Louis Vuitton Twist bag adds a modern touch to the classic bag, featuring new details such as an embroidered strap and lemon-shaped coin purse; a gold-color chain with enamel charms that are inspired by the emblematic padlock and Monogram flower; a metallic version of the LV Twist lock and a shiny, interlaced leather chain.

Inspiring new ways to accessorise for the summer, the iconic Twist bag explores bright pantones, metallic shades and textures. The bag comes in black, white, tan, beige and brown hues, along with new options including neon pink, baby blue, sky blue, lavender and burnt orange with ombre straps and big, chunky lettering or elegant chains in gold and silver metals. Taking a cue from its classic version, the luxury leather versions feature snake print.

The Twist bag was first introduced in Louis Vuitton’s Cruise 2015 collection.