Italian fashion meets London street style

Gucci has announced a collaboration with London streetwear brand, Palace Skateboards, with a capsule collection that brings the world of streetwear and luxury together. Palace Skateboards focuses on sporty motifs combined with a streetwear mood, tapping into a world of fashion where creative emancipation takes centre stage.

In a campaign lensed by Max Siedentopf, the new line is showcased in an otherworldly scene. Think of floating houses, black cats that break the fourth wall, talking stuffed dolls and aliens.

The collection features house signatures form both brands in a capsule fit for all. There’s an electric blue football jersey that sports both logos, knee-high socks, and Y2K miniskirts with Gucci’s tan monogram, and straps embellished with rhinestone letters spelling ‘Gucci Palace’. There are Palace staples like printed hoodies and tri-coloured biker jackets with both brands’ motifs.

Among the highlights of the novel line is the Gucci Horsebit loafer, a 2000s club uniform staple, which is reinvented using Palace ‘P’ charm to overlap Gucci’s iconic monogram canvas.

The collection will retail from 21 October exclusively through Gucci Vault, the concept store launched by Gucci in September last year. For the first time since its inception, Vault will also be taken offline and IRL, assuming physical form through pop-up stores in Paris, Milan, Tokyo, Osaka, and Bangkok, as well as takeovers of Palace stores in London, New York, Los Angeles and Tokyo.